East Coast Beer Systems

Brand, website & print

East Coast Beer Systems provides beverage system installation and servicing to hospitality venues.

I created the logo and brand system, designed and built the website, and designed print collateral such as business cards and promotional apparel.

Overview

As both founders of the company are die-hard Parramatta Eels fans, the colour palette was essentially predetermined. Taking inspiration from the 1986 grand-final winning jersey, I combined the classic horizontal stripes with a customised typeface, to invoke a coastal California surfer aesthetic.

Website

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