Roamz

Head of Product

Roamz was a location-based mobile app that searched social media platforms to show trending places and events in real-time nearby.

As Head of Product, I managed the product design, roadmap, and development of the mobile and web apps.

Overview

Working for a small start-up of around 15 people, I was responsible for product management, solution design, interface & interaction design, front-end development management, and QA/testing. I worked closely with the CEO, CTO, and Head of Marketing, as well as the front and back-end development teams.

As well as showing nearby events and places, Roamz allowed you to create your own posts on the platform, and share them to your other socials.

If you were planning a trip somewhere, or just looking for something specific, Roamz provided location-based search, allowing you to see what locals recommend in that area.

iPad and Web Apps

The iPad app was one of the first on the App Store to use Apple's new 3D map technology, providing a 3D view of social media activity around you.

The web app provided a taste of what Roamz could offer, enticing people to download the mobile apps.

Translations

To increase expansion, we translated Roamz into 11 languages, including French, German, Italian, Spanish, European & Brazilian Portuguese, Japanese, Simplified & Traditional Chinese, and Bahasa Indonesia.

I managed the translation using several online translation services, and reached out to native speakers to verify the translations were correct and had the light-hearted tone that Roamz expressed.

Impact

In 18 months, Roamz achieved 250,000 downloads, and was recognised by Apple as App of the Week in the Australian App Store, App of the Day in the US App Store, and was a featured app in the Google Play store. It was featured in publications such as TechCrunch, CNET and ZDNet.

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